OUR MISSION

From Our Founder

Everyone sleeps…or they want to! Sleep is not just a necessity of life, but an essential path to better health and reaching your goals. Our world has embraced an “ACHIEVEMENT” lifestyle and that’s why I saw we needed to create PERFORMANCE bedding, since proper sleep is a critical component that supports our efforts to improve ourselves each day.

I’m a huge sports fan and when I step out on the field, I am always prepared with my gear – for improved comfort, speed, agility, protection. This is a hobby of mine, but like most people, I spend a full third of my life in bed! I saw the opportunity to innovate products that would improve my life through better sleep.

I started building the bedgear® vision since I entered the industry. The complete lack of performance-focused sleep essentials brought me to uncharted territory. When people say to me, “you’ve changed my sleep,” I know the journey was worth it.

Here’s our continued promise of delivering hard-working sleep gear that will give you more than its share of stellar performance.

Eugene Alletto
Founder& President