BEDGEAR® Opens its First-Ever Flagship Location in Australia at Warringah Mall, Sydney
The iconic American bedding company brings its personalized, high-tech innovations to Australia customers
SYDNEY, June 18, 2024 -- BEDGEAR®, renowned in the sleep industry for pushing boundaries to offer innovative sleep solutions for those who aspire to Wake Ready™, has arrived in Sydney, Australia.
BEDGEAR's newest experiential store, located in Sydney's trendy northern beaches neighborhood, marks the company's first outpost in Australia.
The innovative 120-square-metre space inside the esteemed Westfield Westfield Warringah Mall, is designed to be more than a standard mattress store.
This brand experience store offers consumers the opportunity to be personally fitted for their complete modular sleep system, experience the brand's interactive retail displays, and shop BEDGEAR's lifestyle products including pet beds, BEDGEAR Baby to be rolled out next month, and more.
All of the brand's products are engineered for better sleep, tailored to individual body types, sleep positions, and temperature preferences.
"As an Australia resident, I am incredibly proud to bring BEDGEAR to my home front and to share our passion of providing innovative bedding solutions with our community," said BEDGEAR President of Asia Pacific, Ross Stuart.
"Our goal is to support our dedicated retailers and enhance customers' in-store experience by showcasing out brand in a bigger and better way."
The Australian flagship store includes BEDGEAR's lineup of high-technology mattresses and bases, complete with pillows, sheets, and other top-of-bed accessories.
Designed to showcase BEDGEAR's many evolving concepts in sleep, the store includes several groundbreaking in-store displays seen throughout the brand's extensive retail distribution.
With BEDGEAR's Wake Ready™ messaging prominently displayed, the brand continues to redefine sleep standards, encouraging consumers to interact with and learn about the products while offering the option for a personalized fitting experience.
"We want to be in Australia," said BEDGEAR Founder & CEO Eugene Alletto. "It is the perfect location for what we want to accomplish internationally and how we want to interact with the communities we serve. We aim to continue our expansion in Australia in the coming years."
The store will be open from 9 a.m. to 5 p.m. Monday through Sunday, with late night shopping on Thursday until 9 p.m.
Customers can receive a personal one-on-one fitting at any time during operation hours.
For more information, please visit www.bedgear.com.au or connect on Instagram (@bedgearausnz) and Facebook (@BEDGEAR Australia & New Zealand). Inquiries can also be made by phone at 1-800-BEDGEAR during operation hours.
Store Location:
BEDGEAR
Shop 2601
Westfield Warringah Mall
Old Pittwater Road, Brookvale, NSW 2100, Australia
About BEDGEAR®
Since 2009, BEDGEAR has been redefining the way the world sleeps through innovation, personalization, and sustainability. As the Performance® sleep brand, BEDGEAR creates groundbreaking sleep solutions for those who aim to Wake Ready®. Designed for active lifestyles, BEDGEAR's products feature moisture-wicking, instant-cooling, and airflow-maximizing materials that help your body naturally regulate temperature for optimal rest and recovery.
Trusted at the highest level of competition, BEDGEAR is the Official Sleep Partner of the Dallas Mavericks and a preferred choice among professional athletes who rely on personalized sleep to enhance training and game-day readiness.
Driven by the belief that One Size Does Not Fit All™, BEDGEAR designs Performance® Sleep Systems that are personally fit to each sleeper's body type, sleep position, and temperature preference—ensuring comfort without compromise, especially critical for individual support for those who sleep with partners. Engineered and manufactured in the USA and overseas, BEDGEAR's lineup includes modular mattresses, pillows, sheets, protectors, blankets, and the BEDGEAR Beauty Collection, along with bedding for kids, babies, pets, travel and more.
BEDGEAR is also committed to reducing waste through smarter design—planting a tree for every online order, incorporating recycled materials into Performance® Pillows, and engineering modular, personally fit products that get it right the first time.
With more than 280 worldwide patents and trademarks and retail presence in over 6,500 stores across the globe, BEDGEAR continues to lead the evolution of personalized sleep.
Media Contact:
BEDGEAR | press@bedgear.com