BEDGEAR Commits to Cancer Support with American Cancer Society Partnership and Year-Round Seatbelt Pillow Donation
FARMINGDALE, N.Y., Oct. 4, 2023 -- BEDGEAR®, renowned for its innovative and breathable performance bedding solutions, is proud to announce a multifaceted partnership aimed at providing comfort and support to those facing cancer. In partnership with the American Cancer Society (ACS), BEDGEAR's philanthropic endeavors extend to various facets, including the donation of their Seatbelt Comfort Pillows to multiple Survivor Tents at this year's Making Strides Against Breast Cancer Walks as well as a year-long campaign to benefit cancer research.
Campaign and Retail Promotions Benefiting ACS
During the month of October, 5 percent of all pillow sales on bedgear.com will be donated to ACS. These funds will contribute to critical cancer research efforts, reinforcing BEDGEAR's dedication to making a meaningful impact.
Additionally, starting on October 1st, the BEDGEAR Seatbelt Comfort Pillows will be available on www.bedgear.com and 5 percent from the sale of each Seatbelt Comfort Pillow will benefit ACS until October 1st, 2024.
CITY Furniture, which carries BEDGEAR products in 17 of its U.S. locations, is collaborating with BEDGEAR this year as a Pink Pumpkin partner. The Pink Pumpkin campaign sends thousands of Pink Pumpkin buckets to showrooms across the country as a special way to fill the community with the color of hope for breast cancer awareness.
In partnership with Raymour & Flanigan and ACS, BEDGEAR is also participating in an event hosted by Raymour in Farmingdale, NY on Oct. 7. In addition to raffles and giveaways, all the proceeds of Seatbelt Pillows sold during that event will be donated to the ACS.
Seatbelt Comfort Pillows for Making Strides Against Cancer Walks
The Seatbelt Comfort Pillow has been specifically designed to provide support and protection to individuals who have undergone mastectomies, heart surgery, or procedures located on their chest, helping alleviate discomfort caused by typical seatbelt restraints when traveling by car.
Crafted from BEDGEAR's signature breathable and Air-X® smart fabric technology, the Seatbelt Comfort Pillow provides a soft and supportive experience. Designed with the specific needs of breast cancer patients in mind, these pillows come in a gentle light grey color and feature a T-shirt-like fabric. Two light blue Velcro® clasps make it easy to secure the pillow around a seatbelt.
BEDGEAR will donate 150 of their Seatbelt Comfort Pillows to the Survivor Tents at multiple Making Strides Against Cancer Walks across the Northeast, which will take place in Queens, Jones Beach, and Central Park. The Survivor Tents are volunteer-run and provide the opportunity to celebrate cancer survivors and their friends and families. The BEDGEAR team will be walking and fundraising for the Jones Beach Making Strides Against Cancer Walk on October 15th.
"By partnering with the American Cancer Society again this year, we aim to make a difference in people's lives and help fund the fight against cancer," said BEDGEAR founder and CEO Eugene Alletto. "My hope for our Seatbelt Comfort Pillows is to make those car rides during treatment safe and comfortable for patients and survivors. The work ACS does is so important, and we are honored to continue to help them make an impact."
About BEDGEAR®
Since 2009, BEDGEAR has been redefining the way the world sleeps through innovation, personalization, and sustainability. As the Performance® sleep brand, BEDGEAR creates groundbreaking sleep solutions for those who aim to Wake Ready®. Designed for active lifestyles, BEDGEAR's products feature moisture-wicking, instant-cooling, and airflow-maximizing materials that help your body naturally regulate temperature for optimal rest and recovery.
Trusted at the highest level of competition, BEDGEAR is the Official Sleep Partner of the Dallas Mavericks and a preferred choice among professional athletes who rely on personalized sleep to enhance training and game-day readiness.
Driven by the belief that One Size Does Not Fit All™, BEDGEAR designs Performance® Sleep Systems that are personally fit to each sleeper's body type, sleep position, and temperature preference—ensuring comfort without compromise, especially critical for individual support for those who sleep with partners. Engineered and manufactured in the USA and overseas, BEDGEAR's lineup includes modular mattresses, pillows, sheets, protectors, blankets, and the BEDGEAR Beauty Collection, along with bedding for kids, babies, pets, travel and more.
BEDGEAR is also committed to reducing waste through smarter design—planting a tree for every online order, incorporating recycled materials into Performance® Pillows, and engineering modular, personally fit products that get it right the first time.
With more than 280 worldwide patents and trademarks and retail presence in over 6,500 stores across the globe, BEDGEAR continues to lead the evolution of personalized sleep.
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