BEDGEAR Scores Another Season as Official Performance Bedding Sponsor of the Dallas Mavericks
FARMINGDALE, N.Y., Oct. 26, 2023 -- BEDGEAR®, a trailblazer in the Performance® bedding category, renowned for its innovative bedding essentials, is delighted to announce its continued sponsorship of the NBA's Dallas Mavericks for the 2023-24 season, marking an impressive seventh consecutive season of collaboration.
Quality sleep stands at the core of achieving peak athletic performance and excelling in everyday life. BEDGEAR's Performance® bedding brand is aligned with the Mavericks' unwavering commitment to excellence, placing significant emphasis on optimizing rest and recovery to drive athletic achievement. Quality sleep aids in muscle recovery, physical rejuvenation, mental focus, and emotional resilience, all pivotal components for on and off-court success for the Dallas Mavericks.
"The Dallas Mavericks, celebrated for our unwavering dedication to player well-being, are thrilled to continue our sponsorship with BEDGEAR in our pursuit of promoting a culture centered around restorative and personalized sleep experiences for our players," said Jeremy Holscopple, Director of Athletic Performance of the Dallas Mavericks. "With Bedgear, our athletes and fans alike can 'Sleep like a Pro,' ensuring they perform at their peak, whether it's on the grand stage of the big game or in the hustle of everyday life."
Recognizing the grueling nature of travel on athletes' bodies, BEDGEAR tipped off this season's sponsorship by providing all Mavericks players with their popular Storm Performance® Travel Pillow for their recent 16+ hour flight to compete in two pivotal preseason games in Abu Dhabi. This thoughtful initiative by BEDGEAR not only enhances player comfort but also underscores the Mavericks' commitment to ensuring their team is well-rested and ready to excel on the court. The BEDGEAR Storm Performance Travel Pillow is designed to revolutionize travel for both the Dallas Mavericks and everyday travelers all season long. Whether jetting across the globe for high-stakes competition or embarking on a holiday road trip, this remarkable pillow becomes the perfect travel companion, guaranteeing unmatched comfort on the go.
To further enhance the Mavericks' rest and recovery regimen, BEDGEAR has equipped the team with their cutting-edge M3 Performance® Mattress or their choice of BEDGEAR's Storm Performance® Pillow or the Storm Cuddle Curve Performance® Pillow, catering to their individual sleep preferences and needs even in the off-season. These products are part of BEDGEAR's extensive lineup of innovative bedding solutions, designed with moisture-wicking fabrics that provide exceptional airflow and ventilation, creating a cooler and more comfortable sleep environment.
BEDGEAR's support for the Dallas Mavericks will extend throughout the entire season, guaranteeing a foundation of optimal sleep to enhance peak performance. For more information about BEDGEAR performance bedding solutions and sponsorship with the Dallas Mavericks, please visit https://www.bedgear.com/dallas-mavericks.
About BEDGEAR®
Since 2009, BEDGEAR has been redefining the way the world sleeps through innovation, personalization, and sustainability. As the Performance® sleep brand, BEDGEAR creates groundbreaking sleep solutions for those who aim to Wake Ready®. Designed for active lifestyles, BEDGEAR's products feature moisture-wicking, instant-cooling, and airflow-maximizing materials that help your body naturally regulate temperature for optimal rest and recovery.
Trusted at the highest level of competition, BEDGEAR is the Official Sleep Partner of the Dallas Mavericks and a preferred choice among professional athletes who rely on personalized sleep to enhance training and game-day readiness.
Driven by the belief that One Size Does Not Fit All™, BEDGEAR designs Performance® Sleep Systems that are personally fit to each sleeper's body type, sleep position, and temperature preference—ensuring comfort without compromise, especially critical for individual support for those who sleep with partners. Engineered and manufactured in the USA and overseas, BEDGEAR's lineup includes modular mattresses, pillows, sheets, protectors, blankets, and the BEDGEAR Beauty Collection, along with bedding for kids, babies, pets, travel and more.
BEDGEAR is also committed to reducing waste through smarter design—planting a tree for every online order, incorporating recycled materials into Performance® Pillows, and engineering modular, personally fit products that get it right the first time.
With more than 280 worldwide patents and trademarks and retail presence in over 6,500 stores across the globe, BEDGEAR continues to lead the evolution of personalized sleep.
Media Contact:
BEDGEAR | press@bedgear.com