BEDGEAR Unveils 'The Future is Now' Theme Alongside Cutting-Edge Product Innovations at the 2024 Las Vegas Market
FARMINGDALE, N.Y., Jan. 25, 2024 -- BEDGEAR®, renowned in the sleep industry for pushing boundaries to offer innovative sleep solutions for humans who aspire to wake ready. The brand is proud to announce its B-1100 showroom theme for Las Vegas Winter Market 2024: "The Future of Sleep is Now." The upcoming releases reinforce the brand's commitment to creating technological breakthroughs in the bedding industry. Through personalized, sustainable, and high-tech innovations, BEDGEAR is changing the way people rest and recover.
After years of meticulous engineering to combat the biggest sleep disruptors—temperature and ill-fitting mattresses—BEDGEAR will proudly present its M3 Ambient Mattress at the Las Vegas Winter Market. This patented innovation is the world's first bed to offer individualized comfort, featuring 6 independent radiant heat zones and 2 completely autonomous cooling and ventilation zones. It's the only bed designed to fit the sleeper's unique body type and sleep position, eliminate heat and moisture, and is scientifically proven to promote better sleep.
Additional innovations include the Split Head Mattress, which upgrades co-sleeping for couples with individualized comfort and control options. Engineered to embrace shared moments in bed, this mattress allows each partner to independently adjust their position for sleeping, reading, or watching television, without ever being too far apart from one another—ensuring that closeness and comfort coexist harmoniously.
BEDGEAR, known for pillows with a personalized fit, introduces Night Ice, with 3X advanced cooling using Ver-Tex™ technology, making it their coolest pillow yet. The brand will also give a sneak peek into the expansion of BEDGEAR Baby and Kids, revealing crib and kid mattresses alongside pillows, sheets and protectors. Each product is crafted to optimize airflow, ensuring a healthy, safe, and quality sleep.
"The 'Future is Now' theme encompasses the endless possibilities for the bedding industry, and that's precisely why we embraced it," states Founder and CEO Eugene Alletto. "At BEDGEAR, innovation is at our core, leading us to develop products that offer personalized comfort while spearheading sustainability. Our unwavering commitment to using upcycled and recyclable components isn't just a choice, it's a responsibility. We're not just redefining the way people sleep; we're paving the way for a cleaner, safer, and more sustainable industry."
The Night Ice Pillow, one of BEDGEAR's latest innovations, has earned a prestigious spot in the Las Vegas Market's "Market Snapshot" display. This accolade emphasizes that BEDGEAR's technological innovations leave a positive impact on the industry and drives motivation for the brand to reach new heights year after year.
To experience the retail theater and witness the unveiling of BEDGEAR's new products at the Las Vegas Market, visit the BEDGEAR showroom at the Las Vegas Design Center, located in Building B on the 11th Floor, Suite B-1100. BEDGEAR's products are available in stores nationwide, across 32 countries, and on bedgear.com.
About BEDGEAR®
Since 2009, BEDGEAR has been redefining the way the world sleeps through innovation, personalization, and sustainability. As the Performance® sleep brand, BEDGEAR creates groundbreaking sleep solutions for those who aim to Wake Ready®. Designed for active lifestyles, BEDGEAR's products feature moisture-wicking, instant-cooling, and airflow-maximizing materials that help your body naturally regulate temperature for optimal rest and recovery.
Trusted at the highest level of competition, BEDGEAR is the Official Sleep Partner of the Dallas Mavericks and a preferred choice among professional athletes who rely on personalized sleep to enhance training and game-day readiness.
Driven by the belief that One Size Does Not Fit All™, BEDGEAR designs Performance® Sleep Systems that are personally fit to each sleeper's body type, sleep position, and temperature preference—ensuring comfort without compromise, especially critical for individual support for those who sleep with partners. Engineered and manufactured in the USA and overseas, BEDGEAR's lineup includes modular mattresses, pillows, sheets, protectors, blankets, and the BEDGEAR Beauty Collection, along with bedding for kids, babies, pets, travel and more.
BEDGEAR is also committed to reducing waste through smarter design—planting a tree for every online order, incorporating recycled materials into Performance® Pillows, and engineering modular, personally fit products that get it right the first time.
With more than 280 worldwide patents and trademarks and retail presence in over 6,500 stores across the globe, BEDGEAR continues to lead the evolution of personalized sleep.
Media Contact:
BEDGEAR | press@bedgear.com