BEDGEAR's New Performance® Bedding and AI-Driven Retail Theater Displays 'Create a Purpose' for Consumers to Shop In-Store and Online

FARMINGDALE, N.Y., Jan. 23, 2023 -- BEDGEAR®, the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being, is presenting new Performance pillows and mattress protectors for adults, children and toddlers as well as retail theater displays driven by artificial intelligence (AI) that focus on personalized shopper experiences at the bi-annual Winter 2023 Las Vegas Market, taking place from Jan. 28-Feb. 2 at the Las Vegas Design Center. Breathability and personalization are emphasized with the brand's new split-head mattresses, adjustable bases, mattress protectors and sheets.

To help BEDGEAR's retail partners drive more foot traffic and create engaging and personalized experiences at stores, several significant enhancements have been made to its interactive retail theater displays. The PillowID® Finder, which is also available online, provides results that include pillow size and fabric technology as well as multi-language support, such as Korean, Thai and Chinese. Another interactive display called the Fitting Room is a contactless method for the shopper to get "fit" for both pillows and mattresses. BEDGEAR's breathable bedding products come in different sizes to properly fit different body types, sleep positions and temperature preferences. Using 3-D scanning technology and the shopper's input, the Fitting Room delivers an AI-driven personalized result.

"BEDGEAR is creating a purpose for shoppers to go online and in-store," said BEDGEAR founder and CEO Eugene Alletto. "They want products specifically that are personal to their needs and a shopping experience that engages and wows them. Shoppers do not want boring and confusing digital and physical store experiences. BEDGEAR provides clarity and excitement regardless of the shopping channel."

BEDGEAR's new 2023 products are innovative because of their shapes and how they incorporate the brand's smart fabric technologies, including moisture-wicking Dri-Tec®, instant-cooling Ver-Tex™ as well as Air-X™ for enhanced airflow. These temperature-balancing and airflow technologies are found in BEDGEAR's new mattress protectors and bean-shaped pillows for both adults and children as well split-head mattresses and mattress protectors.

BEDGEAR's showroom at the Las Vegas Design Center is located in Building B on the 11th Floor, Suite B-1100. BEDGEAR's products are available in stores across the country.

About BEDGEAR®

Since 2009, BEDGEAR has been redefining the way the world sleeps through innovation, personalization, and sustainability. As the Performance® sleep brand, BEDGEAR creates groundbreaking sleep solutions for those who aim to Wake Ready®. Designed for active lifestyles, BEDGEAR's products feature moisture-wicking, instant-cooling, and airflow-maximizing materials that help your body naturally regulate temperature for optimal rest and recovery. 

Trusted at the highest level of competition, BEDGEAR is the Official Sleep Partner of the Dallas Mavericks and a preferred choice among professional athletes who rely on personalized sleep to enhance training and game-day readiness. 

Driven by the belief that One Size Does Not Fit All™, BEDGEAR designs Performance® Sleep Systems that are personally fit to each sleeper's body type, sleep position, and temperature preference—ensuring comfort without compromise, especially critical for individual support for those who sleep with partners. Engineered and manufactured in the USA and overseas, BEDGEAR's lineup includes modular mattresses, pillows, sheets, protectors, blankets, and the BEDGEAR Beauty Collection, along with bedding for kids, babies, pets, travel and more.

BEDGEAR is also committed to reducing waste through smarter design—planting a tree for every online order, incorporating recycled materials into Performance® Pillows, and engineering modular, personally fit products that get it right the first time.

With more than 280 worldwide patents and trademarks and retail presence in over 6,500 stores across the globe, BEDGEAR continues to lead the evolution of personalized sleep. 

Media Contact:

BEDGEAR | press@bedgear.com