Wichita Furniture & Mattress Partners with BEDGEAR® to Launch 'Experiential Retail'

FARMINGDALE, N.Y., May 16, 2023 -- BEDGEAR®, the brand of Performance® that provides innovative bedding by focusing on enhancing breathability, personalized fit and responsible sourcing, is partnering with Wichita Furniture & Mattress to unveil BEDGEAR's new captivating in-store retail theater displays at Wichita Furniture & Mattress's new store grand opening at 4200 W. Kellogg Dr., Wichita, KS on May 16. The new installations will give a unique, high-tech and interactive guest experience to customers in the Kansas area that is unlike any other retailer.

Retail theater displays such as the interactive PillowID Finder allow in-store shoppers to use a touchscreen to find their personally fitted pillow based on their body shape, temperature preference, and sleep position. The Airflow Pedestal, which demonstrates the immense breathability of BEDGEAR's Performance pillows, will also be included in BEDGEAR's retail theater.

"Boring retail is dead," said BEDGEAR founder and CEO Eugene Alletto. "Consumers want a fun, engaging, and educational in-store experience which is why we are partnering with Wichita Furniture. We align on the same frame of mind and know we can overcome shopping for bedding as being looked on as an exhausting errand."

"I played baseball throughout my college career, so I understand the importance of getting a good night's sleep because it helped me perform my best on the field," said Vice President Jordan Storey of Wichita Furniture & Mattress. "We are focused on incorporating new and innovative technologies, and that's why we partnered with BEDGEAR. Its Performance bedding reduces overheating and interrupted sleep so sleepers maximize their rest, allowing them to perform better throughout the day."

Wichita Furniture & Mattress will be carrying BEDGEAR's award-winning M3 Performance® Mattress, pillows, sheets, mattress protectors as well as baby and kids bedding that all feature BEDGEAR's smart fabric technologies, such as moisture-wicking Dri-Tec®, instant-cooling Ver-Tex™ and Air-X®, which enhances airflow. The Storm Performance® Pillow and Flow Performance® Pillow are just a few of BEDGEAR's best sellers with cutting-edge cooling technologies that are available at Wichita Furniture & Mattress.

With a focus on highlighting cutting-edge technologies in the new store location, Wichita Furniture & Mattress is also an authorized Wichita seller of SONOS, the audio brand that brings every room together with incredible sound for music and TV. SONOS provides consumers with the coolest tech for their sleep and the coolest tech for their homes.

"With the unparalleled growth in streaming, music has become ample and immediate," said Sonos Chief Executive Officer John MacFarlane. "By offering SONOS at Wichita Furniture & Mattress, we have enabled a technologically advanced relationship between streaming and bedding, a combination that is new to both industries."

As part of Wichita Furniture & Mattress's grand opening, BEDGEAR's Storm Performance® Travel Pillow will be part of its customer appreciation giveaway.

About BEDGEAR®

Since 2009, BEDGEAR has been redefining the way the world sleeps through innovation, personalization, and sustainability. As the Performance® sleep brand, BEDGEAR creates groundbreaking sleep solutions for those who aim to Wake Ready®. Designed for active lifestyles, BEDGEAR's products feature moisture-wicking, instant-cooling, and airflow-maximizing materials that help your body naturally regulate temperature for optimal rest and recovery.

Trusted at the highest level of competition, BEDGEAR is the Official Sleep Partner of the Dallas Mavericks and a preferred choice among professional athletes who rely on personalized sleep to enhance training and game-day readiness.

Driven by the belief that One Size Does Not Fit All™, BEDGEAR designs Performance® Sleep Systems that are personally fit to each sleeper's body type, sleep position, and temperature preference—ensuring comfort without compromise, especially critical for individual support for those who sleep with partners. Engineered and manufactured in the USA and overseas, BEDGEAR's lineup includes modular mattresses, pillows, sheets, protectors, blankets, and the BEDGEAR Beauty Collection, along with bedding for kids, babies, pets, travel and more.

BEDGEAR is also committed to reducing waste through smarter design—planting a tree for every online order, incorporating recycled materials into Performance® Pillows, and engineering modular, personally fit products that get it right the first time.

With more than 280 worldwide patents and trademarks and retail presence in over 6,500 stores across the globe, BEDGEAR continues to lead the evolution of personalized sleep.

Media Contact:

BEDGEAR | press@bedgear.com